Για τον ίδιο λόγο, η εταιρεία έχει τη δυνατότητα να καθορίσει την τιμή πάνω από το μέσο όρο της αγοράς - οι καταναλωτές είναι πρόθυμοι να πληρώσουν για την ποιότητα και ένα αποδεδειγμένο εμπορικό σήμα.
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Για πολλούς εμπόρους, η εμπορία λέξεων-κλειδιών έχει ως αποτέλεσμα την τοποθέτηση μιας διαφήμισης κατά την εισαγωγή ορισμένων λέξεων-κλειδιών.
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